What is Local Search Marketing?

One of the newest facets of SEO is the concept of local search marketing for businesses. When the proper steps are taken, local search strategies can significantly increase the amount of local traffic that your site receives. Local Traffic is significant as more search traffic means more visitors to your local business.

Optimizing Your Local Business Website for Local Search

There are several different aspects that need to be addressed to ensure that your site is ranking properly for local search queries. The most important factor in ranking locally is high-quality content that targets local keywords such as cities or landmarks. By targeting local places, search engines like Google will be able to determine when your site should be displayed in the local results. It is also important to have a well-organized site so that search engines can quickly find valuable information. Also, there are more in-depth aspects of user experience and technical considerations that will also need to be addressed, and these include placing text in the correct areas on your website.

Local Business Listings

To have your site rank in the local search results, your site must contain the name of the business as well as a local phone number. The reason for this being that search engines like Google can link together names and phone numbers as a way of verifying the existence of the business. Also, there needs to be a local physical address listed on the website, so that the search engine can better determine its location.  When these elements are combined with the utilization of local keywords, your business website will have a much better chance at getting ranked locally.  

Why are Local Reviews and Ratings Important to Your Local Business?

As many local businesses are finding out, local reviews and ratings are incredibly important, as they can drastically affect the perception of would be customers. Bad ratings can be detrimental, and it is only now with the advancements in search engine technologies and social media that we are beginning to see the repercussions of negative reviews. It goes without saying that to ensure rave reviews, you must deliver quality service. However, it is also important to monitor your user reviews to address problem areas. 

Here are the most popular review websites and good to have for your website:

  • Google Reviews
  • Yelp Reviews
  • Facebook Reviews
  • Angie's List
  • Amazon
  • Foursquare
  • Trip Advisor
  • Yellow Pages
  • Better Business Bureau
  • Manta


Increase Your Local Following with Social Media

While it used to be that social media was used primarily to keep up with family and chat with friends, it is now regarded as one of the most powerful marketing tools available. With social media, small businesses can interact with their customers and potential clients in the hopes that this will make them more likely to continue using their products or services. Not only is social media a great way to keep clients engaged, but it is also perfect for telling your customers about upcoming sales and giveaways. The viral capability of social media is very powerful. When people love something, they are much more eager to tell everyone they know and recommend to their social circles. Having a superb product and services combine that with your excellent customer service on your local website integrated with social media, you can reach a wide range of potential customers.

We Can Help.

If you would like to increase the local search marketing efforts of your small business, do not wait any longer. Let us help you with boosting your website's local search marketing! While you can do this on your own, it does take some time to do it and when time is a valuable resource, it's best that you leverage it by hiring local search marketing experts like us to do it for you. 


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