Website Development Process

Most web designers have different approaches to their development process. The bulk of these can be broadly grouped into four distinct phases

  • The Information Gathering and Contracting Phase
  • Draft Design Phase
  • Detailed Design and Building Phase
  • Final Phase, Launch, and Submission

Depending on the scope of your project, the development process may incorporate other features, but these are the some of the more important steps. In a few minutes, you will understand why.

The Information Gathering and Contracting Phase

This is the initial phase of the development of your website and it is a very important one. During this phase, you get to share and convey your vision to the designer, ensuring that you are both on the same page of what you want. The designer will ask questions like what your expected goals are and your preferred completion date. The contracting phase will also give you the opportunity to learn more about the design process. You can ask questions about what is involved and outline your preferences.

Once all of this has been settled, the details will be outlined in a proposal. This may be something formal or a verbal quote. If you agree to the proposed terms, then a contract will be drawn requiring your signature. Be sure to review the terms outline before committing to the project. It should clearly spell out the agreed terms, what work needs to be done and the payment. Depending on the scope of the project, you may be asked to make an initial payment.

Draft Design

After the contract has been signed, work on your website will begin. At this phase, the developer’s task will involve nailing down a color theme, layout, and design that you approve. It will also involve preliminary web development steps such as

  1. Registering your preferred domain name(s)
  2. Creating a shortlist of potential web host services that you can use
  3. Drawing up an early outline of your sitemap
  4. Designing the graphic layout and content of your website

At each of these stages, your input will be required. You will need to review the different early designs to find which of them best blends with your vision. To make this process easier, some developers may host your website online on a makeshift address, so you can watch its development. This way, if there is anything that you are uncomfortable with, you can draw the designer’s attention quickly to it before a lot of work is done.

Detailed Design & Full Development Phase

If you are pleased with the preliminary design, then the web developer will take the project to the next phase by fine-tuning the early draft. More work will be paid to the creation of the different pages, the addition of content, on-page SEO, an introduction of links and the final editing of the site’s graphic. The primary goal at this point will be fast tracking the process of getting your site ready for the web.  

Final Phase, Launch, training and search engine Submission 

The last stage of your project will involve the final approval for the website project,  launching of your brand new website, training you on your website, and indexing the website with relevant directories and search engines. This will make it easier for search engine crawlers to discover and list the site in response to connected search queries. This is aimed at improving the visibility of your website, ensuring that your visitors are able to find you, whenever they need.


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