Deciding on your Website Goals

Your first instinct about web design will probably be to call a web developer. That is a wise choice. A professional web designer and developer will be able to offer advice on the best methods of improving your website. However, there are a few things that you need to decide on before you call a designer.

What is The Goal for Your Website?

Websites can be adapted to different functions. There are websites dedicated to the publication of news articles, other offers e-commerce services and some are just designed for information. Understanding what you site is supposed to do will affect the way you go about its design. For instance, if your website is going to be geared towards marketing your brand, then you will need a different approach than that used by another website dedicated to gathering information. 

For most business owners, the primary goal of their websites is usually to increase their business sales and expand their customer base. Business websites, therefore, contain significant information such as a contact page and product page. 

As a rule, it is easier defining the goals of your website if you can define the needs of your business. The following group of questions will give you some insight into what you need to create the right website for your business.

Build a description for your business by asking:

  • What does your company do?
  • What kind of products or services do you sell?
  • Do you have any competitors?
  • Who are they?
  • What is your primary method of sale?
  • In what ways are you better than your competition?

Identify the needs of your customers by asking:

  • What market are you targeting?
  • What is the demographic range of your market?
  • What kind of information are your customers likely to need?

Outline your expectations from your website by asking:

  • Will your website provide answers to questions?
  • Will your website be a medium for interacting with customers and visitors
  • Do you plan on making direct sales through the website
  • Do you plan to offers services online?
  • Are you interested in generating leads through your website?
  • Will your website display your product or services?

Answering these questions will give you a more defined idea of what you need from your website. There might be many questions, but you should still try to keep your final goals as simple as possible—preferably to two or three sentences.

Good examples of effective goal statements for a tentative site include:

  • Source for customer information online.
  • Encourage visitors to sign up for our services. 
  • Promote business services to the local clients
  • Sell my products to collectors within the country
  • Provide information to customers

a little bit of research goes a long way

Your decisions at this point are not set in stone. You are likely to adjust your ideas once you begin working with a web designer. Nevertheless, having an early estimate of what you expect from your website, will reduce the amount of time you spend dilly-dallying with the developer, and provide a concrete base from which you can launch.

You can learn more by visiting the website of your competitors and comparing the different approach that they take.

This way, when you approach a designer, you will have a solid starting point.


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