What is SEO and Why is it important?

SEO - Search Engine Optimization

Often one of the most overlooked aspects when creating a website is SEO or Search Engine Optimization. Web search engines, like Google and Bing, need a way to find your website so that they can read its content and display it in the proper search result queries. SEO provides a way search engines to analyze a website, and it can help increase website ranking. While search engine optimization involves an array of techniques, there are several important concepts that every website owner should understand. 

Keywords

Keywords and the way in which they are used go a long way in determining how search engines will read your website. Search engines, such as Google and Bing, work by utilizing bots to crawl your website. These bots analyze all the information on every page of the website, and they decide which keywords your website will rank for, and where it will rank for those keywords.  For example, if you have a website that sells bird houses, then that site will need to target the proper keywords so that search engines will know to display that website when people search for “bird houses”.

website content

Another determining factor in the ranking of a website is the quality of the content on the site. It used to be that ranking a website so that organic search traffic could find it, was relatively straightforward. However, as the internet has grown, so has the competition. To separate high-quality websites from the rest, Google and other search engines rely heavily on the quality of the content on the website. Keeping website content informative and engaging will help your website be successful.

backlinks

One final concept to be aware of when trying to get your website to rank properly are backlinks. Backlinks are created when another website is linked to your site. For instance, if someone references your website on a different website, a backlink is created. Search engines use these backlinks as a means of determining the quality of your website. Do not fret if the idea of backlinks seems confusing. Quality websites will naturally gain backlinks as they age and the traffic increases.

There are many other SEO techniques that developers may employ to help a website rank properly, and there is also software that can be used. Still, it is important to remember to use the correct keywords and ensure that the content is of high quality and informative. This will help increase the rank of your website and lead to more traffic and higher conversions. Most web developers will be able to recommend tactics that will help your website be successful and here at AWebsiteShop.com, we can set your website up with the proper seo and can help you develop a high quality website that search engines will love. 


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