What is Social Media?

There is perhaps no aspect of the internet that has received as much attention over the past several years as social media. And while social media can encompass a variety of different platforms, the main concepts are all very closely related. Here's a beginners guide to social media.

What is social media and what's so special about it? 

One of the most popular facets of the internet over the past few years has been the surge in social media usage. Social media is a way of communicating with others on the web, via an array of different platforms, such as Facebook, Twitter, Instagram, Google+, YouTube and more. And while it used to be that the primary function of social media was to be able to quickly communicate with friends and family, it has now become one of the go-to internet marketing tools. 

The Rise of Social Media 

Social media has been around since the early days of the internet. However, it was not until the last decade or so that it started gaining in popularity. In fact, many of the early social media users felt that it would be another internet fad that would fade away, but this is not the case. There are now more than 1 billion social media users scattered all across the globe, and this number continues to rise exponentially.

The sheer number of social media platforms is also at an all-time high, and there are more being introduced every day. At this point, there is no doubt that social media, both as a communication platform and as a marketing tool, is here to stay. Now that you know what is social media, let's examine it's business marketing impact.

Why do Small Businesses Need Social Media?

As mentioned, social media has become one of the foremost marketing tools on the planet, and with so many users accessing their social media accounts daily, it is no secret why small businesses have begun utilizing the platforms.

With social media, small businesses have the ability to interact with the customers on a level never seen before, and this is vital for increasing profits. It is not uncommon for businesses to use multiple social media platforms so that they can maximize their exposure.

Not only can businesses use social media to communicate, but it is a great way to promote sales, promotions, and other related events. Of course, social media posts are often meant to be shared, and one properly formatted post could get sent around to thousands of followers in a matter of minutes, and this can be extremely helpful when trying to gain new clients.

Which Social Media Platform is Best for Small Businesses?

There is no one social media platform that is particularly good for a small business, and this is because each one has its unique pros and cons. For instance, if you are looking to keep users engaged by communicating with them directly, perhaps to announce a promotional event, then you may want to consider a platform that is more text based, such as Twitter or Facebook.

On the other hand, sharing photos can also be beneficial, especially if you are selling photo industry related products. If this is the case, then it may be wise to consider using an image based platform like Pinterest or Snapchat. Of course, it is possible to use multiple social media platforms for your small businesses, but it is good practice to limit the use to a few main outlets. If you try to make use of too many platforms, it can be difficult keeping track of your posts, as well as keeping users engaged.

We Can Help.

If you own a small business and you would like to take advantage of the benefits of social media, do not hesitate to contact us. We can assess your business needs and get you set up with the social media platforms that will be the most powerful in gaining new clients for your company.


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