There's over a billion website online today. And yet only a fraction of these can be described as being "Good or effective." Why? It's because there is a lot more involved to owning a website than simply designing it. If your website is just occupying web space, with low traffic numbers and fewer sales, then it is just a website. An attractive one perhaps, but definitely not effective.
Your website is only useful if it constantly attracts traffic and converts visitors into paying customers.
There are two important factors that affect the efficiency of your website. The mechanics of the site and your website marketing approach.
The mechanics of a website, affect how it functions. These involve technical details such as its speed, dimension, and links to name a few. Your designer should consider these while creating your website.
How long does it take for your website to load? 3 seconds? 30 seconds? If the site takes too long to load, then you are likely to lose half of your potential audience who are unwilling to wait. Statistics have show that 30% of the people online will abandon a page for another if it takes more than ten seconds to load. Even worse, half of this number will turn to a competing page for the same information, so your slow loading time will not only cost your customers, it will also drive them directly to your competition.
The two most popular causes of slower web pages are images and the use of web effects. Adding cool special effects to a website may sound like an attractive marketing tool but they are terribly ineffective. Very few visitors will pause to admire the effects on your page. Special effects also reduce the speed of your site. If you must use special effects within your site, consider adding them to an internal page and not the first page. Make sure to optimize your images for web use and faster loading.
You will also lose some of your visitors if your navigation link is too complicated to use. Too many clicks to try and find the information can be annoying and there’s nothing more frustrating that getting lost in a website when you’re only on the third page. Your menu link should be clearly placed and easy to follow, with potential submenu options as additional cues. Remember, people won’t try and figure out your websites' complicated menu system. They’ll simply hit the browser window and navigate to a different page. Keep it simple, keep it user friendly, keep it easy.
Website Browser Compatibility
Chrome, Firefox, I.E, and Safari are just some of the many browsers that people use today. But even though they might appear to be similar, they don’t all function the same way. Some browsers may render a web page differently because of some faulty script. Before you host your website, make sure that the pages render correctly on different browsing windows. You don’t want your visitors to visit your webpage only to find the logo scrambled within the text.
In the last decade, typography has grown to become a key part of effective web design. Emphasis is placed on using fonts that easy to read. Make sure that your choice and color of fonts blends with the theme and message of your website. Black text on a dark background, won’t earn you any points.
Mechanics are important. But they’re only half the battle. Having an attractive website that fits correctly in your visitors' window is a good thing, but it does not guarantee you a steady audience.
People search for information and solutions to their problems online.
Your website marketing strategy should be to provide them what they're looking for.
The quality of content you offer on your website will make a huge difference. If your customers do not like what they see, they can leave instantly with a simple click. Understand what it is that your visitors want and use that information to create appealing content that grabs their attention within seconds.