Developing a Social Media Strategy

When developing a social media strategy, there are some things to consider before jumping in. It is no secret that social media marketing can be a powerful tool that can help your small business to gain customers and increase profits. However, with so much attention focused on social media marketing and countless platforms from which to choose, it is easy to get overwhelmed. It is for this reason that it is important to put in place social media marketing priorities. Here are some of the primary facets to consider in regard to developing a social media strategy for your small business.

There is no doubt that social media can help to bring new customers to your small business, but the process is not as simple as it may seem. Before you open a bunch of social media accounts and start posting, there are a few things that you will need to consider when developing a social media strategy.


Maintaining social media accounts is a time-consuming process, as it requires users to continually create new posts and answer questions from followers. If you do not have a lot of time to dedicate to updating your social media, then you may want to limit the number of platforms that you use. You can also sign up on a social media marketing & management tools such as Hootsuite or Sproutsocial so you can manage all your social profiles from one place and automate most of the task. Hiring a virtual assistant or a social media management company is also an option to consider when developing a social media strategy for availability. 

Business Type

There are certain businesses that are better suited for social media, such as those that offer easily accessible services. Furthermore, if you are targeting local customers, then it can be vital that you set up a local Facebook page at the very least. If your business is in the service industry, you can use Instagram or twitter to take pictures of the projects you are doing and show the best work of your service company. There are plenty of social media sites and not all of them are suited for the business type that you have so determine which one will work when developing a social media strategy for your business.

Does a Certain Social Media Platform Interest You?

One factor that often gets overlooked when choosing a social media platform is the "fun" factor. If there is a particular social media platform that you enjoy using – say you post daily to your personal Pinterest account, then you may want to stick with this for your business as well. If you enjoy creating short video clips and posting on YouTube, then by all means use it for your business too. 

Social Media Choices

In the world today, there are a seemingly endless number of social media platforms available, and more are being introduced every day. And while not every platform is suited for marketing, there is a handful that are worth consideration.

Facebook – There is perhaps no better known social media site than Facebook, and this makes it a must in the world of social media marketing. With Facebook, it is possible to quickly interact with users in the hopes of keeping them engaged. An added bonus is the chance that a post on Facebook may go viral, which could skyrocket the exposure your business receives. Furthermore, Facebook allows business to set up local business pages and these are nearly as powerful as having a website.

Twitter – Twitter has been around for years and it is certainly one of the more popular chat-based social media platforms. With Twitter, users are restricted to creating posts that are less than 140 characters, but this is plenty of space to spread the word about upcoming product releases or promotional events. The best aspect of Twitter is its ease of use, as it only takes a few minutes for new users to become acquainted with the platform.

YouTube – Google took the internet by storm when it introduced its immensely popular video based platform. With YouTube, small businesses can create videos, such as tutorials, which can show customers the steps involved in using a specific product and this can help increase the chance of that customer returning. YouTube also has a built-in search engine, so there is a chance that non-customers could be directed to your site.

Pinterest – Pinterest is a social media platform that is used for the sharing of images. And although this may not seem as if it would work well in small business marketing, it can be a great tool for those companies that offer products that uses a great deal of pictures for advertising. In this way, businesses can share pictures of all their products with other users and this visual aid may be all that is takes to gain a customer. A picture is worth a thousand words and seeing high quality stills posted on Pinterest can be just the perfect way to gain more customers.

This list of social media sites is by no means exhaustive, but these platforms are a great place to start when developing a social media strategy for marketing. Once you familiarize yourself with the inner workings of the different types of social media, then you will have a better understanding of what will be entailed in gaining new visitors. If you are interested in learning more about the power of social media platforms, give us a call, and we will get you started in the right direction!

Call us today @ 508-281-2277 or Click to Request A FREE Consultation: